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28 Ways To Build Your Lists
Category: GENERAL

28 Ways To Build Your Lists

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List Building Ideas

Let’s look at 28 ways to build your email marketing list:

1) Feature a Sign-Up Form on Each Page of Your Site – Be sure to remember this basic concept. Sign-up opportunities should be ubiquitous throughout your site.

2) Promote Benefits on the Sign-Up Page – Enhance subscription value with sample emails, testimonials and strong call to action copy.

3) Offer Opt-In Incentives – Incentives like white papers, discounts and special reports significantly increase conversion rates.

4) Optimize Your Site for Search Engine Placement – Optimize current and archived newsletters for search engines to increase traffic and subscriptions.

5) Pay for Search Engine Services and Promote Your Email on the Landing Page – If you pay for search services like Google AdWords be sure to include email subscription information on the landing page.

6) Add Opt-in Check Boxes on Demo Requests, White Papers and Registration Forms – Well-executed forms and pages may improve conversion rates by 50 percent or more.

7) Include “Send to a Friend” Options – Generate new subscribers with minimal effort if bundled with promotional campaigns.

8) Use Direct Mail and Catalogs – Encourage email subscriptions on all print ads.

9) Direct Employees to Include Messages and Links in Email Signature Lines – Add “Subscribe to the Company X Email Newsletter” to employee email signatures.

10) Direct Call Center and Sales Employees to Obtain Permission and Capture Email Addresses Over the Phone – Instruct call center and sales staff to ask customers and prospects if they’d like to receive newsletters or promotional email.

11) Send Post Cards to Customers Encouraging Them to Subscribe to Email – If you have postal contact information for customers but not email addresses, send a post card with opt-in sign-up offer and URL.

12) Hand Out Sign-Up Forms at Public Speaking Engagements and Seminars – Promote your newsletter in presentations and handouts.

13) Implement Rented List Campaigns and Subscriptions – Promote your company in email campaigns and landing pages when you rent email lists.

14) Promote Sign-Ups in Confirmation/Transaction Emails – Add messages and links to opt-in pages of all confirmation and transaction emails.

15) Include Opt-in Line on Credit Card Receipts – Not an obvious method, but may be quite effective.

16) Add Opt-in Message to Warranty and Product Registration Cards.

17) Add Sign-Up Message to Invoices.

18) Display Opt-in Forms at the Cash Register – An approach used by restaurants and retailers to advertise weekday discounts, catering services etc.

19) Promote Your Email/Newsletter in Articles and Article Attribution – Include a reference and link to your newsletter after the byline on articles in trade and consumer publications.

20) Include Opt-in Message and Check Boxes on Shopping Cart Pages – Remember to ask for email format and product/information preferences.

21) Promote Your Email/Newsletter in Other Company Publications – Promote online newsletters in print newsletters, magazines and brochures. Add “Sign up for our monthly newsletter at www.companyX.com/subscribe.html after “Visit www.companyX.com for more information.”

22) Include Newsletter Subscriptions in Trade Show Lead Generation Forms – Obtain permission to send your monthly newsletter to booth visitors.

23) Promote Your Newsletter/Promotional Emails in Industry Directories and Sites.

24) Distribute Press Releases Based on Newsletter Articles – Newsletters with topical articles may warrant a press release. Make sure the press release includes links and information on how to subscribe.

25) Include Information and a Link to Your Newsletter in Press Releases – A good option for smaller companies. Include your company newsletter and other resources in press release copy.

26) Include Opt-in Information on Customer Satisfaction Surveys – Ask permission to communicate valuable information via email newsletters and promotions.

27) Include Opt-in Forms in Product Shipping Boxes – Advertise email promotions on packing slips and direct mail cards with links to your site. Many retailers and catalogers also include promotional offers from non-competing companies.

28) Employ a Reputable Email List Service – List services obtain email addresses and permission to email existing customers. Be sure you obtain permission before – or as part of – the first email you send.

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50 Powerful Tips on Email marketing
Category: GENERAL
Tags: email email marketing what to avoid emailing how to get email reads 50 powerful tips on emailing effective emailing

50 Powerful Tips on Email marketing
www.jusmcc.net 623-455-6362

Email is a wonderful business tool that, if used properly, will enhance your sales and marketing efforts significantly.

Try these methods to get the most out of email communications:

1. Use permission lists only.

2. If you buy a list, make sure it is qualified – that is, those email
addresses are valid and they belong to people who have opted in to
receive emails on products like yours.

3. Ideally, build your own list.

4. Include an opt-in page on your web site, so people can sign up to
receive email communications from you.

5. As an incentive, offer customers something free in exchange for
signing up – a one time discount code, or a free ebook.

6. Make it easy to opt out or update an email address.

7. Only ask for the information you need – too many questions puts
people off.

8. Adopt a formal policy about how the data will be used, and make
sure each subscriber has to read those terms before opting in.

9. Honor those terms, no matter what.

10. Put a cap on the number of emails you send each subscriber –
once a week is likely to be welcomed, but three times a week may
cause people to opt out.

11. Set up your system to flag addresses after so many failed
delivery attempts; this will make it easier to keep your email list
clean and up to date.

12. Avoid attachments; many people won’t open them.

13. Go for something that will work in the body of an email.

14. Offer plain text as well as HTML to accommodate different
loading speeds.

15. Set up a reply email, so your subscribers can reach you when
they want to respond to the email.

16. Consider using a newsletter format for your email

17. Subscribe to a few email newsletters, so you can see how others are using the medium.

18. Make notes on what type of newsletter formats seem to grab
your attention.

19. Ask others for their opinion of which newsletters they like, and

20. Don’t send email communications when there is nothing new to
say. Repetition will only cost you subscribers.

21. Make the content of the email interesting.

22. Avoid the appearance of being spam, by not using all capital
letters in the title for the email, or announcing "Free" in the title

23. Do always make sure the subscriber’s name appears in the "To"field. It’s more personal.

24. Look into using email programs that automatically include the
subscriber’s name in the body of the email.

25. Keep it short and sweet. Rambling emails, even if they are
newsletters, are likely to be closed and deleted without being read.

26. Always have the email come from the same person at your end.
It helps to create a sense of rapport and stability.

27. Never use a subject or title line that is misleading; always make
it descriptive of what is in the body of the email.

28. On the other hand, keep it snappy. Instead of "Your November
Newsletter", use the title of one of the more important articles in
your newsletter.

29. Make it clear that it is okay to forward the email to others, if the
subscriber likes. This form of viral marketing can grow your
subscriber list over time.

30. Always include links to your product pages in the body of the

31. Also include an easy opt-out link at the bottom of the

32. Be sure to solicit responses and comments. People love to share their thoughts.

33. Formatting is especially important in plain test messages. Keep
the attention going by using bulleted lists instead of lengthy

34. Stay away from using all capital letters or italicizing words, as
they can be harder to view on a computer screen.

35. Watch the use of color in your emails, especially with text;
lighter colors tend to be hard to read, especially on a white

36. Use fonts that are similar to those used in most email clients; it
will make it easier to arrange the text to best advantage, especially
for plain text emails.

37. Include some incentive to visit your website, such as promoting
a new product or noting a new blog entry.

38. Don’t forget to include a special offer or a discount from time to

39. Always thank the subscribers for their time and support.

40. Before you send the emails to clients, send them to an email
address of your own, with one in HTML and another in plain text.
That way, you know exactly what the subscriber will see.

41. Don’t be afraid to try something different now and then. Vary
texts, layouts, and other elements to see what subscribers respond
to best.

42. Keep the text of the email focused; rambling will lose your
audience, just as wandering text on your website will drive visitors

43. Use a reliable program to blast mail to your subscriber list; most allow you to review a report of successful deliveries once the job is complete.

44. Review the reports regularly, and compare them to spikes in
your web site traffic, and the responses you get about specifics of
the emails.

45. Used software to tabulate and categorize the responses. It will
make it much easier to process them and turn them into usable

46. Assess the percentage of response you get. The industry
standard is between five and fifteen percent. If you are getting less
than that, it is time to rethink your approach.

47. If a response serves as the inspiration for an article in the next
newsletter, ask the subscriber if it is okay to mention them by first
name and initial. This is enough to maintain anonymity, while still
recognizing their contribution.

48. Ask subscribers to submit some of their own copy once or twice a year. You may be surprised with the quality of what you receive.
Reward the best one with a free ebook or other product.

49. Send out special holiday emails along with your regular weekly

50. Listen to the feedback from your subscribers. It will help you
refine the mailings as you go along.

Please review and apply these tips, daily. An email campaign done
correctly can increase your contacts and profits. Email is a major
mode of communication, make it work for you!!!

Of Course You listen to a Man who has created Millions for Others
Category: GENERAL
Tags: jr jay abraham blogs

 Rickey johnson,

JR, our mysterious self-styled "chronicler" of the diverse spectrum of wild things I do – struck again, and has created 27 rather provocative "Compression Blogs."

They distill and summarize, then squarely explain and illustrate the core-essence of a dizzying array of all new strategic approaches, breakthrough distinctions, AND unique hybrid concepts I get deeply involved in.

We call these “Compressed Blogs” because they are compressed versions of the more hands-on, private, one-on-one and group consulting (or strategic/marketing makeovers) I’ve conducted... not in the last few years, but the last few months!

The guy has an uncanny knack for representing my mind and methods in a stunningly succinct, remarkably clear, and amazingly actionable form – and delivers demystified/simplified summaries of some very powerful, but complex, things I'm working on/with.

Reading his insights is much like the Lays potato chip commercial: I don't believe you can read JUST ONE of these 27 compression blogs… without wanting to eat-up all the rest.

Click here to access JR’s “Compressed Blogs”




Of course, none of these sell anything. They're merely pure, unadulterated – exceedingly well-reasoned and exceptionally well-presented "knowledge transfer" from my brain – through JR's – and finally over to YOU!

You'll thoroughly enjoy the rewarding ideas in each of these 27 blogs – or I'll give you your money back (oh, I forgot I don't charge you for any of this).















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