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Do you have the skills to market to $11.8 Trillion MultiCultural Marketplace?
Category: GENERAL
Tags: market multicultural diversity multilingualethnic cross-cultural

Do you have the skills to market to $11.8 Trillion MultiCultural Marketplace?

Juniques MultiCultural Connections ( http://www.jusmcc.net) is pleased to share information, that will help
any business owner, that want to be part of trillion dollar business to business and business to consumer, 
multicultural marketplace. 

JMCC offers multilingual/multicultural online radio and television. Come see and hear the global audience we are part of. 

Multicultural marketing (also known as ethnic marketing or cross-cultural marketing) is the practice of marketing to one or more audiences of a specific ethnicity, typically an ethnicity outside of a country's majority culture, which is sometimes called the "general market." 

Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents such as; language, traditions, celebrations, religion and any other concepts, to communicate to and persuade that audience.

The reasons for multicultural advertising
People tend to live within their cultural boundaries; i.e., people have their own cultural values and norms, which influence the way they think, feel and act. 

People in a particular ethnic group tend to share the language, customs, values, and social views, and these influence people’s cognitive (beliefs and motives), affective (emotion and attitude) and behavioral (purchase and consumption) processes. 

Based on this notion of “advertising as a mirror,” cultural values and standards are implanted in ads in such a way that consumers can “see themselves” and identify with the characters in the ads and feel affinity with the brands.

Multicultural marketing can have a positive influence on "mainstream" marketing in a variety of ways:
Innovation: Charting a multicultural marketing strategy goes beyond identifying communications programs and promotions tailored to these markets.
 Multicultural marketing is an engine for innovation.

Growth: If multicultural segments are growing at higher rates than the general population, it implies that they are also consuming most products at higher rates than the rest

Globalization: Once a corporation acknowledges the value of multicultural marketing and begins investing in research and development of products and new marketing capabilities, these can be leveraged in the global environment.

Skills required

It is suggested that the following skills are required in the field of multicultural marketing.
1.To spot patterns that allow subcultures to be grouped together, so that a common marketing strategy may be extended to several subcultures in a group (“transcultural” marketing)

2.To develop a distinct marketing strategy for each subculture, if there is a significantly distinct cultural dimension that is important to the specific culture (multicultural marketing)

3.To further segment audiences in a subculture, if needed, in terms of cultural affinity, cultural identity or acculturation level (tactical adaptation within a subculture)

4.To develop parameters of culturally acceptable marketing stimuli; and

5.To establish a protocol for measuring cultural effectiveness of the stimuli.

Creating a multicultural marketing strategy

Multicultural marketing focuses on customizing messaging and marketing channels for each target group, as opposed to simply translating a general message into different languages, or including token representation of different ethnic groups in imagery.

Multicultural marketing is also complicated by the degree of mainstream cultural assimilation within ethnic groups themselves. Some segments, such as recent immigrants, may highly prefer use of their mother tongue, have limited proficiency in the local language, and be highly geographically concentrated. 

Other groups, such as second-generation individuals born in the new homeland, may be bicultural but have less proficiency in their parent's mother tongue and be more geographically dispersed.

An ethnic marketing strategy is developed around the values and attitudes distinctive to a particular ethnic group, and generally includes the following aspects:

Identification and collaboration with community leaders

The promotion of culture, symbols and celebrations important to a precise target
Enhancing and focusing on the cultural uniqueness of ethnic group

1) Understand cultural differences in communication patterns, values, and behavior in the target ethnicities.
2) Assess cultural affinity among ethnic audiences. 

3) Segment the ethnic audiences based on the level of cultural affinity. 

4) Evaluate the need for adjustments in strategy and tactics.
5) Explore culturally acceptable/unacceptable, sensitive/insensitive advertising messages among the identified segments. 

6) Develop the most effective and efficient advertising tactics targeted to the identified segments. 

7) Evaluate the effectiveness of advertising campaigns among different target segments.
This process is also known as ethnic marketing.

Pioneers in the field of multicultural marketing include Madam C. J. Walker, African-American businesswoman, hair care entrepreneur,Procter and Gamble, Mc Donald's,Pepsi cola and Benetton, and the entrepreneur Francesco Costa with My Own Media and ISI Holding in the foreigner services sector, Joseph Assaf with Ethnic Business Awards, Alan M. Powell CEO of AP & Associates

Category: GENERAL
Tags: request for proposal rfp scale maintenance parts service




PRE-PROPOSAL MEETING DATE AND TIME:  December 14, 2017 at 3:00 PM Local Time

A pre-proposal conference will be held at the Glendale Municipal Landfill Admin Building, Conference Room, 11480 W. Glendale Avenue, Glendale, AZ  85307. An onsite visit will follow after the meeting. Attendance is not required but strongly encouraged.

DUE DATE:  December 21, 2017, at 2:00 PM Local Time


City of Glendale

Purchasing Division

5850 W. Glendale Avenue, Ste 317

Glendale, AZ  85301

DESCRIPTION:  The City of Glendale, AZ (“City”) Field Operations Landfill Division is requesting proposals from qualified suppliers to provide preventative maintenance, inspection, testing, calibration and repair services to the City’s weighing scales.

The complete solicitation document is available for downloading from the City of Glendale on December 7, 2017, internet page at:

http://www.glendaleaz.com/purchasing, select Bid Opportunities from quick links.

Please direct inquiries regarding this solicitation to:

Elmer Garcia, CPPB

Contract Analyst

Email: egarcia1@glendaleaz.com

4 Signs That It’s Time to Break Up
Category: GENERAL
Tags: break up relationships badly matched walk away
Hello ladies! It’s Mirabelle here!
Anyone else watch romance shows on TV like The Bachelor? It’s my guilty pleasure when I have the TV remote all to myself, he he.
Sometimes you can CLEARLY tell that a couple just isn’t going to work. Their communication styles don’t work, or their life passions just don’t match, or maybe they just have such different personalities that you can see lots of arguments and disagreements coming.
Well, badly matched couples make for entertaining viewing on TV but in real life we all want to be in a GREAT relationship without too many hiccups.
But other times, a couple starts out great and then just seems to plateau. They get stuck in the “ok” zone. It’s just not going anywhere and if you’re not careful…
… you can waste years and YEARS of your life with the wrong guy.
It’s what I call a “coma relationship zone”.
Have you ever felt like there is something important missing in your relationship, but you didn’t want to be alone either?
In my twenties I was dating a guy for quite a long time. One day, I looked at him and realized that our relationship had been at a stand-still for a while. Even though I LIKED him, I didn’t really want to spend the rest of my life with him.
It was so hard to know what to do though! I was scared to break up.
It’s not like he cheated on me or anything. But in my heart I knew that I needed to pull the plug and move on.
Nothing was wrong – but I wasn’t excited about the relationship either.
Sometimes it's actually harder to break up when there is nothing dramatically "wrong", but just because nothing awful has happened doesn't mean you're in a great relationship either.
Have you ever been in that situation?
I finally had to get to the point where I put my happiness first – after all we only get one life on this earth. I want my life to be full of joy, contentment, excitement and a really fulfilling relationship – and I’m sure you do too.
Turns out he wasn’t feeling it anymore either, but we were both too afraid of calling it quits.
Most of us have been in a relationship that we keep pumping life into, but we haven’t realized it isn’t breathing anymore. It’s really tough to decide when to walk away or to keep giving the relationship “emotional CPR.”
So, I’m here to help you today with this head scratcher – what are the signs that it’s time to leave a relationship?
If You’ve Asked Him What He Wants
As we all know so well, men are mysteries. But if you’re experiencing some relationship issues, ask him what he wants out of the relationship – straight up and to the point. Don’t beat around the bush!
Guys appreciate plain-faced honesty.
  • Do you feel like what he wants from you is unrealistic?
  • Does he make you feel like you’re not doing a good job or pulling your weight?
If you feel like you can’t give him what he’s looking for, it’s time to move on.
That doesn’t say anything about what you can give – because girl, I know you’re awesome and I’m sure you can blow any guy away…if you want to!
Relationships just don’t work sometimes and that’s perfectly okay. There’s no shame in walking away.
If You’ve Told Him What You Want
I’ll be the first to admit that it can be tough to ask for what I want.
For some reason, lots of women can feel uncomfortable about demanding or clearly spelling out what we’re looking for…
BUT… That’s SO not the case!
Tell your man exactly what you need from him. Be honest. Don’t sell yourself short. You deserve the best in your relationships. And men have a hard time figuring that out sometimes…unless we spell it out for them!
If he cares enough about you, he’ll make every effort he can to be with you. He will listen to what you say, and put in the hard work necessary to be that person for you.
Sadly, like I said before, some couples just don’t fit together.
Maybe you’ve told him what you want, and it didn’t seem to change his attitude much. Maybe he heard you, but thinks you’ll let it slide because you’ve been together for so long.
Remember, you deserve the best, and you deserve to be heard, especially by the most important man in your life.
If you’ve clearly explained what you need and he’s not listening, that might be your signal that it’s time to head for the door!
If You’ve Made a Real Effort . . . and He Hasn’t
At this point, you and your man have had a good heart-to-heart about what you’re both looking for in your relationship and you both promised to work harder for each other.
You’ve put in the work for him and have tirelessly made efforts to deepen your bond. . .
But you realize that you’ve been putting in more effort than he has. Ouch!
Uh-huh. You’re worth the work and if he can’t give you his effort, maybe your efforts are better spent elsewhere.
If You Aren’t Happy
This one may seem way too simple, but it’s absolutely the most important sign that it’s time to end things.
If you think through your emotions when you’re around him and one of your top answers isn’t happiness, there is a BIG problem!
Being with your man should fill your heart with love and your skin with goosebumps! It should be that warm feeling of being home.
You need to be happy with the man you’re with, plain and simple. That’s never too much to ask.
No relationship is perfect, but if you are deeply unhappy or even ‘not particularly happy’ more than about 10% of the time, it’s not worth it.
“But… I’ve already put so much time into this relationship!”
Now, I know there are probably a few of you who are thinking “Well, we’ve been together for ten years, what’s the point of quitting now?” Woah girl, hold up!
No, no, no! Don’t fall into that line of thinking! If it’s time to leave, it’s time to leave. Wouldn’t it feel so much better to walk away and start fresh rather than being stuck in a bad relationship for way too long?
I know it can be scary to walk away from a long-term relationship, but I promise you that if you’re doing daily “relationship CPR” …it’s time to move on!
Mirabelle Summers

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