|
Hello Community, I have been saying for years, the multi cultural communities are wide open to have you grow you business. Now, there is a caution. you must recognize and acknowledge the cultural difference. This article show that many corporation are reaching beyond their local borders to grow their business.
Avoiding Cross-Cultural Pitfalls Vital to Business Success, KRW International Expert Explains
Multicultural Business Authority and Author Susan Bloch Joins KRW Team to Help Clients Avoid International Blunders and Thrive in a Global Marketplace
Press Release Source: KRW International On Thursday July 14, 2011, 9:30 am EDT
MINNEAPOLIS and SEATTLE, July 14, 2011 (GLOBE NEWSWIRE) -- As more and more companies span the world the challenge to grab a share of the marketplace is increasing. And in these tough economic times many Western firms and governments are looking to the East to attract foreign investors. That in itself is difficult, but one major slip can doom a whole deal.
U.S. executives risk losing business by seeing the world through "American eyes." They may see India and China only as markets for labor, for example, and fail to capitalize on local consumers' growing purchasing power. They can fail to secure a business deal in Middle East based on governance nuances, or watch a promising alliance sour in Australia by showing up for a lunch meeting dressed too formally and refusing a social drink.
These are some of the pitfalls high-level executives face as they lead organizations in a global landscape laden with volatility and complexity, but ripe with potential. Behaving and communicating appropriately with foreign counterparts is vital to success. Susan Bloch, a multicultural business expert and author, has joined KRW International's management team to help clients avoid missteps and thrive in an international marketplace. Bloch brings more than 20 years of experience in cross-border business to KRW International, the Minneapolis-based pioneer in the field of executive coaching and senior leadership consulting.
"We help these executives understand what some of the really practical strategies are to making the world work together," says Bloch, who has worked in more than a dozen countries alongside C-suite executives. "It is a diverse world, and you must be able to work and communicate with people who have different mindsets, as well as cultural, religious and gender in order to get the job done."
Another challenge Bloch helps today's companies and business leaders solve is moving "from international to global," she adds. When moving from an international to a global mindset, Bloch explains that companies must realize that there are deep, essential differences between the two. "You should also understand how to approach systems and problem-solving and creating organizations and cultures," she said. "Because many companies see significant revenue opportunities outside the United States they need a strong leadership team that recognizes and responds to new opportunities and has the capability to execute a global strategy."
Bloch will work with KRW clients worldwide. She has been operating out of London and Mumbai as a trusted advisor for executive teams in the Fortune 500 and FTSE 200, around the globe. KRW Managing Partner Kelly Garramone adds: "Susan Bloch is a tremendous resource who has interviewed literally hundreds of global leaders for advice and best practices. KRW can now bring those lessons to help senior executives shorten their learning curves."
Bloch, co-author of the books "The Global You," "How to Manage in a Flat World," and "Complete Leadership," wields her expertise to examine how a senior leadership team is connecting with people and to understand the impact they are having. "Once executives raise their awareness to understand the impact they are making on their teams they can make decisions as how to enhance their own and their team's capability," Bloch says. She most recently worked with two global Indian conglomerates, providing high-level curriculum design and development expertise, as well as one-on-one and top-team coaching.
Garramone says senior leaders are drawn to KRW International because they see value in having access to people like Bloch. "She is a trusted advisor who is going to be with them over time, and can help them plot a course toward strategic clarity and alignment and enable them to strengthen their leadership bench."
About KRW International:
KRW International, pioneers of the field of executive coaching and senior leadership consulting has deep experience of the distinctive challenges faced by high-achieving senior executives and a long track record in enhancing their performance. KRW has nearly 30 consultants who span the US from coach to coast. Visit www.krwinternational.com
|
