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50 Powerful Tips on Email marketing
Category: GENERAL
Tags: email email marketing what to avoid emailing how to get email reads 50 powerful tips on emailing effective emailing

EMAIL MARKETING TACTICS BY RICKEY JOHNSON
50 Powerful Tips on Email marketing
www.jusmcc.net 623-455-6362


Email is a wonderful business tool that, if used properly, will enhance your sales and marketing efforts significantly.

Try these methods to get the most out of email communications:

1. Use permission lists only.


2. If you buy a list, make sure it is qualified – that is, those email
addresses are valid and they belong to people who have opted in to
receive emails on products like yours.


3. Ideally, build your own list.


4. Include an opt-in page on your web site, so people can sign up to
receive email communications from you.


5. As an incentive, offer customers something free in exchange for
signing up – a one time discount code, or a free ebook.


6. Make it easy to opt out or update an email address.


7. Only ask for the information you need – too many questions puts
people off.

8. Adopt a formal policy about how the data will be used, and make
sure each subscriber has to read those terms before opting in.


9. Honor those terms, no matter what.


10. Put a cap on the number of emails you send each subscriber –
once a week is likely to be welcomed, but three times a week may
cause people to opt out.


11. Set up your system to flag addresses after so many failed
delivery attempts; this will make it easier to keep your email list
clean and up to date.


12. Avoid attachments; many people won’t open them.


13. Go for something that will work in the body of an email.


14. Offer plain text as well as HTML to accommodate different
loading speeds.


15. Set up a reply email, so your subscribers can reach you when
they want to respond to the email.


16. Consider using a newsletter format for your email
communications.


17. Subscribe to a few email newsletters, so you can see how others are using the medium.

18. Make notes on what type of newsletter formats seem to grab
your attention.


19. Ask others for their opinion of which newsletters they like, and
why.


20. Don’t send email communications when there is nothing new to
say. Repetition will only cost you subscribers.


21. Make the content of the email interesting.


22. Avoid the appearance of being spam, by not using all capital
letters in the title for the email, or announcing "Free" in the title
line.


23. Do always make sure the subscriber’s name appears in the "To"field. It’s more personal.


24. Look into using email programs that automatically include the
subscriber’s name in the body of the email.


25. Keep it short and sweet. Rambling emails, even if they are
newsletters, are likely to be closed and deleted without being read.


26. Always have the email come from the same person at your end.
It helps to create a sense of rapport and stability.

27. Never use a subject or title line that is misleading; always make
it descriptive of what is in the body of the email.


28. On the other hand, keep it snappy. Instead of "Your November
Newsletter", use the title of one of the more important articles in
your newsletter.


29. Make it clear that it is okay to forward the email to others, if the
subscriber likes. This form of viral marketing can grow your
subscriber list over time.


30. Always include links to your product pages in the body of the
email.


31. Also include an easy opt-out link at the bottom of the
communication.


32. Be sure to solicit responses and comments. People love to share their thoughts.


33. Formatting is especially important in plain test messages. Keep
the attention going by using bulleted lists instead of lengthy
paragraphs.


34. Stay away from using all capital letters or italicizing words, as
they can be harder to view on a computer screen.

35. Watch the use of color in your emails, especially with text;
lighter colors tend to be hard to read, especially on a white
background.


36. Use fonts that are similar to those used in most email clients; it
will make it easier to arrange the text to best advantage, especially
for plain text emails.


37. Include some incentive to visit your website, such as promoting
a new product or noting a new blog entry.


38. Don’t forget to include a special offer or a discount from time to
time.


39. Always thank the subscribers for their time and support.


40. Before you send the emails to clients, send them to an email
address of your own, with one in HTML and another in plain text.
That way, you know exactly what the subscriber will see.


41. Don’t be afraid to try something different now and then. Vary
texts, layouts, and other elements to see what subscribers respond
to best.


42. Keep the text of the email focused; rambling will lose your
audience, just as wandering text on your website will drive visitors
away.

43. Use a reliable program to blast mail to your subscriber list; most allow you to review a report of successful deliveries once the job is complete.


44. Review the reports regularly, and compare them to spikes in
your web site traffic, and the responses you get about specifics of
the emails.


45. Used software to tabulate and categorize the responses. It will
make it much easier to process them and turn them into usable
data.


46. Assess the percentage of response you get. The industry
standard is between five and fifteen percent. If you are getting less
than that, it is time to rethink your approach.


47. If a response serves as the inspiration for an article in the next
newsletter, ask the subscriber if it is okay to mention them by first
name and initial. This is enough to maintain anonymity, while still
recognizing their contribution.


48. Ask subscribers to submit some of their own copy once or twice a year. You may be surprised with the quality of what you receive.
Reward the best one with a free ebook or other product.


49. Send out special holiday emails along with your regular weekly
communications.

50. Listen to the feedback from your subscribers. It will help you
refine the mailings as you go along.


Please review and apply these tips, daily. An email campaign done
correctly can increase your contacts and profits. Email is a major
mode of communication, make it work for you!!!

24 hours to act
Category: GENERAL
Tags: Super Affiliate Marketer good money promotion Lead Magnet email irresistible
Hello JMCC community, as I learn, I share. Here is some actions steps from one of my service providers. 
 
=============== 
Editor Ramblings
=============== 
When you learn something new, you've got just 24 
hours to use it or lose it. 

24 hours until you forget most of what you read, most 
of what you learned, and most of what could have made 
or saved you time or money. 

24 hours isn't much time, is it? 

But if you implement what you learned within that 24 

hour time period, it's yours for life. You not only 
know that information, you OWN it. It's a part of you 
– something you can call on anytime you need it again. 

So as you read this month's edition, ask yourself: Can 
I implement this within 
juniques You've Only Got 24 Hours 
24 hours? Can I use this 
information right now? 

If the answer is yes, then stop reading and go do it. 
***********


============================ 
How to become a 'Super Affiliate' With a Small List
 
============================ 

When Joe Cool Marketer does a big splashy launch with 
prizes for the top 10 or 20 affiliates, wouldn't you 
love to be on that list, making those commissions and 
earning those prizes? 

Not only do you make good money, you also get courted 
by other leaders to promote their products. Pretty 
soon you're a high profile affiliate, and able to get 
joint ventures with these product creators and the 
other leading affiliates. Not a bad position to be in. 

But if your list is relatively small, you might think 
it's not possible - at least not until you get a 
bigger, better and more responsive list. 

Guess again - there is a way you can get on those 
leader boards, and the trick is so simple you've 
probably overlooked it: Join up with other marketers. 

Find several other marketers with lists comparable to 
yours and make yourself a promotion club. Pick 
launches of a medium size so you're not competing with 
every big name marketer out there. 



Pool your resources and your bonuses with your fellow 
club members to offer a killer bonus package. Everyone 
in your club promotes the same link and you all share 
in the profit. Take turns on who gets their name(s) on 
the leader board, or choose a new name for your club. 

Your promotion club can do a lot more than win 
affiliate contests - you can also ban together to 
create and promote products and help each other with 
ideas and implementation. 

Play it smart. 

You want people in your club who are in this for the 
long haul like you are, who are trust worthy, who you 
like working with, and who you can mastermind with. 
Together the 5 or so of you can accomplish far, far 
more than any one of you can individually. 


================= 
Lead Magnet PDF series 
================= 

In This Issue: We're going to Pick the Topic for Your 
Lead Magnet...Now that you've identified your target 
audience, it's time to narrow down some ideas for 
creating a lead magnet that will get results. 


============= 
Action Steps 
Making your email irresistible
============= 
 

With the inundation of available products and 
information on the market today, you will have 
approximately three seconds-yes, three seconds-to hook 
a buyer's interest and keep him or her reading. 

Fortunately, there are ways to breach this barrier and 
keep the consumer riveted to your message. 

* Passion. Remember when you were choosing the topic 
for your product? Personal interest was a key element 
in that decision-making product. 

Now that you have a topic you believe in, let that 
passion show in your autoresponder messages. 

Mention those aspects of your product you find 
particularly fascinating and give them your personal 
endorsement. 

* Write casualy. Make your message read the way a 
conversation in a restaurant would sound. 

Big words might impress some people, but most of them 
just want to know what you have to say-and they aren't 
going to rush to the dictionary in the middle of 
reading your message to find out what you're talking 
about. 

Use short sentences and keep it straightforward and 
direct. 

Don't be afraid to use contractions instead of the 
more proper two word phrases. Do, however, make sure 
your spelling and grammar is correct. You want to seem 
friendly, not sloppy. 

* Be personal. You are writing a message that will be 
read by thousands of people, one at a time. Each 
person who opens your message is an individual, and 
will be far more at ease if you address them as a 
person rather than a piece of the collective public. 

Use the word "you" as often as possible, and limit the 
use of "I." You don't want to tell them why you're so 
great. 

You want them to know how purchasing your product will 
benefit them, and why they should part with their 
hard-earned money to hear what you have to say. 

* Eliminate extra words. As previously mentioned, keep 
your message simple and clear. If you have an 
"effective web site marketing technique," don't say 
it's a "wonderfully amazing, mind-blowing web site 
marketing extravaganza method." 

No one wants to try and cut through all the fluff and 
hype to try and decode your message. It's also 
annoying. 

* Use decisive language. Try to use action verbs 
whenever possible-this means replacing as many 
instances of "are," "is," "was," and "were" in your 
message with stronger wording. 

For example: instead of writing "If your web site has 
been languishing with low sales, this program might be 
able to help your business grow," say: "Your web site 
sales will increase dramatically with this program." 

Write your messages with the confidence that your 
product is worth paying for, and your subscribers will 
be more comfortable buying. 

* Give reasons and incentives. Don't be afraid to 
repeat the benefits of your product throughout your 
message. 

Just as repetitive contact is effective in converting 
prospects to buyers, repetitive reminders of benefits 
without bludgeoning people over the head with them-can 
reinforce everything they stand to gain from a 
purchase. 

Also, reveal some of the information in your product 
within your marketing message without giving 
everything away, and then state that even more 
exciting information can be found when you purchase a 
product. 


================ 
 
===============

Thought of the week 

"If you wait to do everything until you're sure 
it's right, you'll probably never do much of anything. 
" Win Borden 

 

Time and time again I see new marketers who are 
waiting for just the right time to launch a product, 
just the right moment when they know everything to 
start a website, just the right alignment of the 
planets to build a membership site. 

You'll never know everything you need to know - so 
just take action. 

It's like riding a bull - you don't know how he'll try 
to buck you off, so get on, hang tough, and enjoy the 
ride. 

Afterward you'll bask in the glory of your success and 
plan your next conquest, while those who were too 
timid will forever wait for the "perfect " time

*************************************


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