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JUNIQUES MULTI CULTURAL CONNECTIONS
FOCUSED ON
CULTURAL ECONOMICS!
Cultural economics is the
branch of economics
that studies the
relation of
culture to economic outcomes.
THERE IS Culture
Broadly, social heritage of a group
(organized community or society).
It is a pattern of responses discovered,
developed, or invented during the group's
history of handling problems which arise
from interactions among its members,
and between them
and their environment.
These responses are considered
the correct way
to perceive, feel, think, and act,
and are passed on to the new members
through immersion and teaching.
Culture determines what is
acceptable or unacceptable,
important or unimportant,
right or wrong,
workable or unworkable.
It encompasses all learned and shared,
explicit or tacit, assumptions, beliefs,
knowledge, norms, and values, as well as
attitudes, behavior, dress, and language.
THEN THERE IS
Cultural economics is the
branch of economics
that studies the
relation of
culture to economic
outcomes.
Cultural Marketing
A specific type of marketing that is
geared towards
promoting a message
to a certain group of
potential purchasers
from a particular culture
or demographic.
Ethnic marketing
A particular type of marketing
that caters to those
in a specific nationality
or ethnic group.
Oftentimes these ads are
produced in that
particular group's native language
and with other features that are
specific to the targeted group.
multi channel marketing
The use of many different types of marketing,
such as web sites, catalogs, telephone calls, texting,
e-mail, brochures, pamphlets, flyers, print advertising,
direct mail, conferences, workshops, webinars,
seminars and television advertisements
in order to obtain the business of a consumer.
This type of marketing must have good
systems of management in the supply chain,
so as to furnish not only the appropriate goods
but also prices and details across all the different media.
WHAT IS URBAN? Geograhically
Urban means "related to cities."
An urban area is characterized by
higher population density
and vast human features
in comparison to areas surrounding it.
Urban areas may be cities, towns,
and/or a large city surrounded closely
by smaller ones.
An urban area may be defined by
the number of residents,
the population density, the percent of people
not dependent upon agriculture.
WHAT IS URBAN? Socially
Is Urban another word for Blacks
Statistical inaccuracy of the euphemism"Urban"
as a euphemism for black
is today statistically inaccurate as blacks have moved
en masse from inner cities to suburbs,
and as the central areas of cities have seen large
influxes of Hispanic, white and in some cases
Asian American populations.
WHAT IS THE URBAN CULTURE
People who have shared
attitudes, values, goals,
and practices that characterizes
and institution, organization, or group.
WHAT IS THE URBAN MARKET??
The people who need product and services
that meet their needs.
HOW DOES A METROPOLITAN EFFECT A URBAN AREA
Unlike an urban area, a metropolitan area
includes not only the urban area,
but also satellite cities plus intervening rural land
that is socio-economically
connected to the urban core city,
typically by employment ties through commuting,
with the urban core city being the primary labor market.
In fact, urbanized areas grow,
as the core population/economic activity center,
within a larger metropolitan area.
People of Color
a simple definition for "person of color" provided by the Oxford University
is " a person who is not white or of european parentage"
Juniques Multi Cultural Connections business community
is made of: Micro and Small business owners
Micro Business
A Micro Business can be described as a business
that has only one owner, with a total of up to
five employees including the owner.
Though micro businesses may be made up of only one person,
they are not just sole proprietorships. They can be structured as
partnerships and corporations, too, depending on
what legal entity is most advantageous.
According to the U.S. Small Business Administration,
78.5 percent of small businesses are "nonemployer" firms,
meaning that they have no employees.
Representing a staggering 92% of all U.S. businesses,
Micro Businesses are changing the dynamics of income,
wealth creation and quality of life in America like no other
Small Business
A Small Business, can be described as a for profit business
that is independently owned and operated and not dominant in its field.
Small Businesses typically have more than five employees
but can have as many as 500 employees, depending on the industry
and the product produced.
Over 22 million Small Businesses exist in the U.S.
They are responsible for creating 64% of new jobs in the last 20 years,
and for providing the most new jobs in small communities.
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